Landing Pages

Designed and iterated on 9+ partnership landing pages and a range of marketing landing pages that optimizes for high-traffic entry points into Ownwell's core flows. Utilized conversion-focused layouts to turn page visitors into qualified leads.

Haven x Ownwell

Designed a co-branded landing page for the Haven partnership that translated Ownwell's property tax savings offer into Haven's homeowner context through leading with trust signals to drive homeowners from a cold entry point straight into the savings estimate flow.

Landing Page: Here Live 📌

Savings Estimate Page

Redesigned Ownwell's savings estimate page as a controlled A/B experiment against the original, simpler version. The redesigned version outperformed the original by 48%, validating that a more aesthetic, considered presentation of the same information meaningfully improved how customers engaged with their results.

Marketing Campaign Landing Page

Designed a standalone paid-campaign landing page for a Texas-targeted mail marketing initiative, built to convert cold traffic with a single clear ask (address entry → savings estimate).

Competitors Comparison Page

Designed a competitor comparison landing page ahead of Ownwell's 2027 push into Nassau County, positioning Ownwell against local incumbent Maidenbaum to help prospective customers evaluate their options and choose Ownwell with confidence.