Fredrick.ai
Overview: Licensed Counselors need annual continuing education to keep their accreditation. Fredrick.ai is education company that allows mental health professionals to take interactive courses, all online, in order to attain credits for accreditation.
Overview: Licensed Counselors need annual continuing education to keep their accreditation. Fredrick.ai is education company that allows mental health professionals to take interactive courses, all online, in order to attain credits for accreditation.
Overview: Licensed Counselors need annual continuing education to keep their accreditation. Fredrick.ai is education company that allows mental health professionals to take interactive courses, all online, in order to attain credits for accreditation.
Goals
Emulate realistic conversations with patients, and draw real-time feedback that enables counselors to practice therapeutic conversations in a risk-free, responsive environment.
Opportunity
Most therapists, counselors, and social workers must complete 20–40 hours of Continuing Education credits every 1–2 years, creating a recurring demand.
Phase 1: Research
Objectives
Understand how social workers currently find and complete continuing education (CE) courses to maintain licensure.
Identify pain points around course discovery, enrollment, learning experience, and certificate tracking.
Investigate trust, relevance, and motivation barriers in existing CE tools and platforms.
Investigate trust, relevance, and motivation barriers in existing CE tools and platform.
Phase 1: Research
Objectives
Understand how social workers currently find and complete continuing education (CE) courses to maintain licensure.
Identify pain points around course discovery, enrollment, learning experience, and certificate tracking.
Investigate trust, relevance, and motivation barriers in existing CE tools and platforms.
Investigate trust, relevance, and motivation barriers in existing CE tools and platform.
Phase 1: Research
Objectives
Understand how social workers currently find and complete continuing education (CE) courses to maintain licensure.
Identify pain points around course discovery, enrollment, learning experience, and certificate tracking.
Investigate trust, relevance, and motivation barriers in existing CE tools and platforms.
Investigate trust, relevance, and motivation barriers in existing CE tools and platform.
Key Findings:
Counselors have varied tech comfort levels
Opportunity for Fredrick.ai: Support a wide range of users,from tech-savvy to not as comfortable with technology, with intuitive UI.
The course discovery process is severely fragmented as users struggle to find relevant, accredited CE courses easily.
Opportunity for Fredrick.ai: Automate and personalize course recommendations based on licensure type, specialty, and state requirements using AI.
Key Findings:
Varied Tech Comfort Levels
Opportunity for Fredrick.ai: Support a wide range of users; from tech-savvy to not as comfortable with technology with intuitive UI.
Fragmented Course Discovery Process:Users struggle to find relevant, accredited CE courses easily.
Opportunity for Fredrick.ai: Automate and personalize course recommendations based on licensure type, specialty, and state requirements using AI.
Key Findings:
Varied Tech Comfort Levels
Opportunity for Fredrick.ai: Support a wide range of users; from tech-savvy to not as comfortable with technology with intuitive UI.
Fragmented Course Discovery Process:Users struggle to find relevant, accredited CE courses easily.
Opportunity for Fredrick.ai: Automate and personalize course recommendations based on licensure type, specialty, and state requirements using AI.
Discovery Workflow
Persona
Persona
Persona
Phase 2: Design
I started with designing low-fidelity wireframes to visualize the new layout and navigation.
Phase 2: Design
I started with designing low-fidelity wireframes to visualize the new layout and navigation.
Sketch Phase
Mid-Fidelity Phase
High-Fidelity Phase
Phase 4: Test & Launch
Usability Testing: I gathered feedback on color contrast, readability, and ease of navigation.
Pilot Rollout
Supported the team in launching the mvp with a limited group of counselors.
Monitored engagement and retention during the first two weeks of launch.
Phase 4: Test & Launch
Usability Testing: I gathered feedback on color contrast, readability, and ease of navigation.
Pilot Rollout
Supported the team in launching the mvp with a limited group of counselors.
Monitored engagement and retention during the first two weeks of launch.
Phase 4: Test & Launch
Usability Testing: I gathered feedback on color contrast, readability, and ease of navigation.
Pilot Rollout
Supported the team in launching the mvp with a limited group of counselors.
Monitored engagement and retention during the first two weeks of launch.